All Episodes
Displaying episodes 1 - 23 of 23 in total
Reevaluating your podcast goals for 2024 - E23
As we head into 2024, you're most likely about to analyze your wins and losses from 2023, review your goals for 2024, and refine your marketing strategy for the new ye...
Should you publish an episode over a holiday break? - E22
This time of year, every content creator and content marketer has to answer this question: should I publish content over the holiday break?On the one hand, our audienc...
How to get ahead of your podcast schedule - E21
This episode is perfect for you if one of these two statements are true: you want to take a couple weeks off and want the podcast to run on autopilot; you feel like yo...
3 reasons why you should NOT use video in your B2B podcast - E20
Last week, we discussed 3 reasons why video podcasting might be a good choice for you. But the other side of the same coin is that video podcasting might be the wrong ...
3 reasons why you should use video in your B2B podcast - E19
As online video content becomes increasingly popular, more and more podcasts are shifting to a video-first style.In this episode of Better B2B Podcasts, we're talking ...
Audience retention is the MOST important part of audience growth - E18
If listeners don't stick around for longer than one episode - your podcast won't grow. That's one of the reasons why audience retention (listeners coming back from epi...
Diversify your content with different episode formats - E17
If you’ve settled on a podcast format that you love but still feel like something is missing or something’s just not quite working right, this episode’s for you. We’re...
What's the right format for your B2B podcast? - E16
There are tons of formats you can choose for your B2B podcast. But which one is best?Sadly - there's no "one size fits all" solution... but there are some great option...
Do solo-style B2B podcasts work? - E15
The solo-style podcast (a show only featuring one host and no guests), is highly recommended and extremely popular outside of the context of B2B podcasts. But for B2B ...
Save time and make better content with better recording outlines - E14
Recording outline: a document that tells you (give or take a few details) what you'll be talking about in a podcast recording.There are some podcast hosts who don't ne...
Does your podcast episode release schedule even matter? - E13
Daily... weekly... whenever there's an episode ready...These are all podcast publishing frequencies - the cadence at which you release episodes.Podcasts across every g...
What can we actually "fix in post"? - E12
“We’ll just fix it in post!” 🫠One of the most dangerous phrases in podcast recordings.Yes - there’s a lot that we can fix in post-production. But 90% of the time, it’s...
Not satisfied with your audio quality? Your microphone is probably NOT to blame - E11
High-quality audio is crucial for a successful podcast. But good audio requires a lot more than just "buy a nice USB microphone"...In this episode of Better B2B Podcas...
Your podcast NEEDS a consistent release schedule... here's how to do it - E10
Ever had that moment when your favorite TV show unexpectedly takes a week off, leaving you in suspense? Your podcast audience experiences the same exact feeling when y...
The 5 most common podcast intro formats - E9
The most important part of your podcast is the first 5 minutes. According to an NPR study, as many as 35% of podcast listeners stop listening with those first 5 minute...
The purpose of podcast editing - E8
What's the purpose of podcast editing?It's not: - To make episodes shorter - To remove filler words and stutters - To add an intro, outro, and sound designYes - these ...
Behind the scenes: business results from 1 month of Better B2B Podcasts - E7
It's all well and good for us to talk about all of the results that you'll get from starting a B2B podcast. But what kind of results are we seeing from Better B2B Podc...
What KPIs should you track for your B2B podcast? - E6
When it comes to measuring your podcast's success, it can be tempting to just track downloads. But tracking a myriad of crucial key-performance-indicators will give yo...
Get better every episode - E5
If you're not seeing the business results you wanted from your B2B podcast, or you're just not happy with how it sounds, that might not mean that podcasting is right f...
Make a podcast that people love to listen to - E4
Clear podcast goals and solid strategy make a great podcast plan. Now, you just have to make a show that your audience actually loves to listen to.In this episode: - W...
Develop a podcast strategy for a roadmap to reach your goals - E3
Podcast goals are lonely by themselves. A great B2B podcast creates a solid strategy that serves as a roadmap to reach those goals.In this episode: - Defining your aud...
Set Clear Goals to Build a Successful B2B Podcast - E2
Starting a B2B podcast without clear goals is like driving with no destination. But setting and communicating clear, quantifiable podcast goals can instantly put your ...
The 4 Part Framework to Make Better B2B Podcasts - E1
B2B podcasting has huge potential for your B2B company. But starting a high-quality podcast that actually drives business results is harder than it looks.In this episo...